HOBGOBLIN

 

 

 

 

HOBGOBLIN | BORN DIFFERENT

Hobgoblin is for people who like to hear their inner outlaw, who embrace being different & who celebrate the extraordinary.

  • Launched in 1988 Hobgoblin is one of the UK’s fastest growing premium beer brands, over 148k annual barrels growing at +11% MAT
  • A social media and digital activist with the highest following in the ale category; an ability to communicate to a quarter of a million engaged drinkers, as well as a 220,000 strong consumer database
  • A multi award winning beer range, including the World’s Best IPA at the World Beer awards, achieving 94 % consumer brand awareness

Hobgoblin has recently undergone a re-brand aimed at creating a modern and more accessible new look

Launched in store in November 2019, with the tagline

“NEW LOOK, STILL UGLY”!

 

HOBGOBLIN BEER CAN

Born out of the notoriously characterful and eccentric Wychwood Brewery, Hobgoblin doesn’t follow populist fashion, doesn’t aim to please and doesn’t even pretend to be “normal”. Fearless, defiant, challenging, brutally honest and extraordinary in every way; Hobgoblin sits on the outside of a conformist world.”

HOBGOBLIN | BORN DIFFERENT

Being different sits at the very heart of Hobgoblin’s DNA.

 

The brand will still be positioned as the ‘Unofficial Beer of Halloween’, and will continue being heavily involved in the music scene with commitments already to Bloodstock and Witney Music Festival in 2020.

The licensing programme is spearheaded by Poetic Brands, who are doing fantastic business with apparel in the Grocery sector with sales of over £1 million at retail for Hobgoblin T-shirts.

 

With over half a million consumers ready to go we are now looking for potential partners, so CONTACT US to find out more

 

FACEBOOK  213K followers

INSTAGRAM 16.1K followers

TWITTER 15.8K followers

 

Skills: FOOD AND BEVERAGE