LMI has handled the Global BSA motorcycle licensing programme since 2016 and the Brand is now owned by Indian multinational manufacturer, Mahindra & Mahindra Limited.  LMI have licensed a broad range of merchandise created from classic BSA heritage artwork.

A BSA brand deck featuring “100 years of Motorcycling” and approved licensed products is now available.

The iconic British motorcycle brand BSA is back and they return with the all new BSA Gold Star, launched in December 2021 proving an instant hit with motorcycle enthusiasts, both new and old.

”A design icon of its era, redefined to reclaim its glory in the current times, the new BSA Gold Star’s design is a befitting evolution of our most successful motorcycle” Take a look here.

For all BSA motorcycle licensing enquiries contact us now.


Client: BSA