We love a celebration!
…and anniversaries are a great way to boost any licensing programme. As Licensing International recently pointed out ” 2023 is the year of the Anniversary”, but it isn’t only the big guns celebrating. Take a look at the year ahead for poignant dates in the LMI Brand calendar.
British Motor Heritage – Morris 75th anniversary 2023 Morris Minor celebrates its 75th anniversary in 2023. The first model was unveiled at the London Earls court Motor Show in September 1948. The Morris minor symbolised Britain’s emergence from the 1940s austerity and reportedly over 1.3 million were manufactured in the UK alone. Morris Minors were manufactured between 1948 and 1971.
International Space Archives – 55th Anniversary of Apollo 11 Mission 2024
2024 will see the 55th anniversary of the Apollo 11 Moon landing ‘humankind’s most historic achievement’. The International Space Archives licensing programme includes access to 259 mission patches and a treasure trove of space imagery.