Developers & Managers of Iconic International Brand Licensing Programmes




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We are pleased to announce the latest addition to the LMI portfolio

Tota Pulchra is a social promotion association, born from an idea of ​​Monsignor Jean-Marie Gervais, President of the same Association and Coadjutor Prefect of the Vatican Chapter, with the aim of giving hospitality and space to the artists helping them to express their art and, at the same time, organizing and promoting events (exhibitions, parties, performances and competitions) also in collaboration with other national and international bodies, organizations and associations that share the same goals. Tota Pulchra was the name of the original prayer made by the Virgin Mary when Jesus Christ was born and wrapped in her arms. Monsignor Jean- Marie Gervais that name and provided it to the Vatican City for the number one institution for creativity of Vatican Art, music, dance and culture. The total embrace of life is the meaning of the Tota Pulchra Logo.

Tota Pulchra Ars Vaticana

Offers unique licensing opportunities and Brand endorsements as follows:

  • Vatican City, a city-state surrounded by Rome and it is known for the St. Peter’s Basilica and the Sistine Chapel in addition to Rome is headquarters for the Roman Catholic Church and home to the Pope, the Cardinals, Saints and a trove of iconic art and architecture.
  • Incredible Ancient Roman sculptures such as the famed “Laocoön and His Sons” as well as Renaissance frescoes in the Raphael Rooms and the Sistine Chapel, famous for Michelangelo’s ceiling.

Licensees can utilize existing artwork or take inspiration from the magnificent collection as featured by Laurence Gartel below.

For further information and to discuss the extensive opportunities please contact us now